Customer Acquisition Systems
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Acquisition Strategy and Channel Economics
Why Acquisition Is a System Not a Series of Tactics
Preview
Mapping Your Channel Landscape Before Spending a Dollar
Payback Thinking for Channel Decisions
3 lessons
ICP and Offer-Market Fit
Building an Ideal Customer Profile From Evidence Not Wishes
Segmenting by Pain Urgency and Buying Power
Testing Offer-Market Fit Before Scaling Outreach
3 lessons
Outbound Systems
Designing an Outbound Engine You Can Sustain
List Building and Personalization at a Human Standard
Follow-Up Sequences That Respect the Prospect
3 lessons
Inbound and Content Systems
Content That Attracts Buyers Not Just Traffic
Turning Expertise Into a Repeatable Publishing System
Capturing Demand With Lead Magnets and Nurture Paths
3 lessons
Conversion Path Design
Auditing the Journey From First Touch to First Payment
Landing Pages and Calls to Action That Reduce Friction
Sales Conversations as Part of the Conversion Path
3 lessons
Measurement and Scaling Decisions
Instrumenting Your Acquisition Funnel Honestly
Kill Scale or Fix: Judging What Each Channel Deserves
Building a Quarterly Acquisition Review Ritual
3 lessons
Conversion Path Design
Sales Conversations as Part of the Conversion Path
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