Growth Metrics Fundamentals
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Metric Trees and North Star
What a North Star Metric Is and Is Not
Preview
Building a Metric Tree From Outcome to Inputs
Choosing Input Metrics Your Team Can Actually Move
3 lessons
Acquisition Metrics
Traffic Leads and Opportunities: Defining Each Stage
Conversion Rates: Where to Measure and Where to Ignore
Cost Per Lead and Cost Per Acquisition as Directional Tools
3 lessons
Activation and Retention Basics
Defining Activation: The First Moment of Real Value
Retention Curves Explained Without the Jargon
Cohorts: Comparing Apples to Apples Over Time
3 lessons
Unit Economics
CAC as a Framework: A Hypothetical Worked Example
Lifetime Value Without the Wishful Thinking
Payback Period: The Metric That Keeps You Solvent
3 lessons
Dashboards and Cadence
A Weekly Growth Scorecard You Will Actually Read
Metric Review Cadence: Daily Weekly and Monthly Rhythms
Assigning Metric Owners and Escalation Rules
3 lessons
Avoiding Vanity Metrics
Spotting Vanity Metrics Before They Mislead You
Pairing Metrics to Prevent Gaming
From Metrics to Decisions: Closing the Loop
3 lessons
Acquisition Metrics
Cost Per Lead and Cost Per Acquisition as Directional Tools
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