Learn to measure growth like an operator instead of drowning in numbers. This course covers metric trees and North Star selection, acquisition and activation metrics, retention basics, unit economics taught through clearly hypothetical worked examples, a practical review cadence, and the discipline of avoiding vanity metrics that flatter without informing.

Modules

Metric Trees and North Star

Lessons

• What a North Star Metric Is and Is Not Preview
• Building a Metric Tree From Outcome to Inputs
• Choosing Input Metrics Your Team Can Actually Move

Acquisition Metrics

Lessons

• Traffic Leads and Opportunities: Defining Each Stage
• Conversion Rates: Where to Measure and Where to Ignore
• Cost Per Lead and Cost Per Acquisition as Directional Tools

Activation and Retention Basics

Lessons

• Defining Activation: The First Moment of Real Value
• Retention Curves Explained Without the Jargon
• Cohorts: Comparing Apples to Apples Over Time

Unit Economics

Lessons

• CAC as a Framework: A Hypothetical Worked Example
• Lifetime Value Without the Wishful Thinking
• Payback Period: The Metric That Keeps You Solvent

Dashboards and Cadence

Lessons

• A Weekly Growth Scorecard You Will Actually Read
• Metric Review Cadence: Daily Weekly and Monthly Rhythms
• Assigning Metric Owners and Escalation Rules

Avoiding Vanity Metrics

Lessons

• Spotting Vanity Metrics Before They Mislead You
• Pairing Metrics to Prevent Gaming
• From Metrics to Decisions: Closing the Loop