An idea is a thought; an opportunity is a problem people will pay to have solved. The toolkit’s opportunity screen separates the two before any planning effort is spent.
A real problem for a specific group
Who has it, how often, and what it costs them today. If you cannot name the group and describe the cost, the idea is not yet an opportunity.
You can reach them
A way to find and talk to these people at a cost you can afford. Opportunities without a path to customers are academic.
You can deliver it
Skills, assets, or relationships that let you serve the problem better than the alternatives. The screen asks what you bring that others do not.
Revisit this section after each batch of customer conversations, because the early answers are drafts and the toolkit expects them to change.
Action Step
Run your idea through the opportunity screen and write one sentence for each of the three tests.
This lesson is educational content for founders and operators. It is general information, not professional advice for your specific company. Adapt every framework to your own situation and consult a qualified professional where a decision carries legal, financial, or tax consequences.