Pricing Strategy for Growth
0 of 18 lessons complete (0%)
Exit Course
Pricing Foundations
The Three Lenses of Pricing: Cost Value and Competition
Preview
Why Underpricing Is the Common Silent Mistake
Understanding Willingness to Pay Through Customer Conversations
3 lessons
Value Metrics and Packaging
Choosing a Value Metric That Grows With Your Customer
Packaging Features Around Customer Jobs
Avoiding the Everything Bundle Trap
3 lessons
Tiering and Good-Better-Best
Designing a Good-Better-Best Ladder That Guides Choice
Anchoring and the Role of Your Premium Tier
Fencing Tiers So Customers Self-Select Honestly
3 lessons
Honest Price Testing
Ethical Price Testing Methods for Small Businesses
Reading Price Test Signals Without Fooling Yourself
When Not to Test: Judgment Calls in Pricing
3 lessons
Discounting Discipline
The True Cost of a Discount on Your Margin
Building Discount Rules Before You Need Them
Alternatives to Discounting That Preserve Value
3 lessons
Raising Prices With Existing Customers
Preparing the Ground for a Price Increase
Communicating a Price Increase With Candor
Grandfathering Migration Paths and Retention Guardrails
3 lessons
Pricing Foundations
Understanding Willingness to Pay Through Customer Conversations
You don’t have access to this lesson
Please register or sign in to access the course content.
Take course
Sign in
Previous
Next
Editorial & AI Disclosure